Visit Zanesville has received the latest Tourism Economic Impact Report prepared by Tourism Economics on behalf of Tourism Ohio, highlighting the significant role tourism continues to play in Muskingum County’s economy.
According to the report, visitors spent $170 million in Muskingum County in 2025, generating a total economic impact of nearly $279 million throughout the local economy. Visitor spending supported 3,333 jobs and generated more than $85 million in labor income, benefiting businesses and workers across a wide range of industries.
Tourism also generated an estimated $37 million in tax revenues, including $19 million in state and local taxes and approximately $8 million in local tax revenues. The report found that tourism activity provided approximately $545 in tax burden relief per household, helping offset the cost of local government services for residents.
“These numbers demonstrate that tourism is an important economic driver for Muskingum County,” said Jordin Harmer, CVB Manager for Visit Zanesville. “Visitors support local jobs, restaurants, attractions, retail businesses, lodging properties, and countless other businesses that contribute to our community’s success.” The report also shows that Muskingum County ranks among the leading tourism economies in Southeast Ohio, generating one of the highest levels of tourism-related economic activity in the region.
“Every visitor who chooses Muskingum County contributes to our local economy,” Harmer added. “This report reinforces the importance of continuing to promote our destination and invest in experiences that attract visitors and support local businesses.”
About the Zanesville-Muskingum County Convention & Visitors Bureau
The Zanesville-Muskingum County Convention & Visitors Bureau, also known as Visit Zanesville, is dedicated to promoting Zanesville and Muskingum County as a vibrant destination for visitors. From scenic outdoor recreation and historic attractions to arts, culture, dining, and unique shopping, the area offers experiences for every traveler. The CVB works with community partners to showcase events, attractions, and hospitality businesses, supporting both tourism and local economic growth. Whether planning a family getaway, group tour, or business event, Visit Zanesville provides the resources to make every trip memorable. For more information, visit www.visitzanesville.com.
